Chances are you’ve heard about superfoods. Marketers positions these foods with a promise to deliver more health benefits than a magic genie in a bottle While I definitely have made an effort to eat more of foods touted as ‘superfoods’, I also think the whole superfood phenomena is a marketing gimmick…i.e. kinda full of crap.
Firstly the term ‘superfood’ has no legal definition behind it. Put it simply, ‘superfoods’ carry high levels of a particular nutrient. Some we’ve been eating for years like oats, eggs & blueberries whereas others have only recently gained popularity such as wheatgrass, acai berry, and kefir. The idea that a single food contains extraordinary benefits is what entices consumers, including myself. While there’s no denying these food are fab, I do not think they are the be all end all. Firstly there is no evidence that eating these foods will help you lose weight, reduce of cancer, boost brain power, or turn you into a better athlete…at least not singlehandedly.
Secondly, certain ‘superfoods’ carry hefty price-tags. Consumers are willing to pay more for a product that is superior especially if it has alleged super health benefits. While they do carry several benefits, they also reek of marketing. Despite their elite status, I don’t think beans, broccoli, and salmon are ‘above’ other foods. Personally, I think it makes much more sense nutritionally and financially to buy a selection of fruit and veg for £5, rather than spending it all on one packet of goji berries. Especially as the superfood hype is often unsubstantiated – a couple of florets of broccoli or a tablespoon of spinach contains more Vitamin C and folic acid than a shot of wheatgrass juice.
While it may sound like I’m knocking the superfood phenomena, I’m not entirely. I am going to keep eating superfoods. For the most part, I enjoy their taste and I reap the benefits. However I am not going to only limit my diet to only eating these alleged superfoods. We are surrounded by super-foods, we just don’t realize that’s what they are called. Go to Google and try this: Cancer + (pick any fruit or vegetable). Amazing right?
On that note, here are some of the ‘superfood-but-not-listed as superfood’ fruits & vegetables I’ve been eating lately:
- Roasted Curried Cauliflower
- Honey Mustard Mushrooms
Neither of these F & V “make the cut” as a superfood but that list can suck it. Every fruit & vegetable is inheritantly good for us. As long as we eat a huge variety, we will reap maximum benefits, superfood or not! Eat a superdiet, not a superfood!